Woman sleeping on her side on the butterfly contour pillow

Butterfly Contour Memory Foam Pillow – Shoulder Cut-Outs, Side & Back Sleepers

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Sale price  €59,97 Regular price €129,97
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Woman sleeping on her side on the butterfly contour pillow

Butterfly Contour Memory Foam Pillow – Shoulder Cut-Outs, Side & Back Sleepers

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Sale price  €59,97 Regular price €129,97
Details

Butterfly contour · 12 cm · Side and back sleepers

It Might Not Be the Mattress

The arm that goes dead at 3am. The ten minutes of loosening up before you can properly turn your head. The pillow you have folded in half without noticing. All of it starts with a pillow shape that was never built around a head and a shoulder. This butterfly-shaped memory foam pillow is.

Woman sleeping on her side on the butterfly contour pillow

Sound familiar?

The small things that ruin your mornings

The 3am dead arm

On a rectangular pillow a side sleeper's arm ends up underneath, and you wake up shaking a numb hand.

The stiff neck

You wake up stiff and blame the mattress, then your posture, then your desk, then your age.

The 2am rebuild

Folding, propping and doubling the pillow over in the middle of the night to get comfortable.

Side sleeper on a flat pillow next to the contour pillow filling the gap

The gap

The gap most pillows leave open

Lie on your side and there is a space between your ear and your shoulder. Something has to fill it. If your pillow does not, your neck does, holding your head up for seven hours while you are asleep and cannot feel it happening.

The butterfly contour is cut to fill that gap, at 12 cm: the height that suits most side and back sleepers.

The three zones of the pillow: dip in the middle, raised edge and side cut-outs

Three shapes, three jobs

Designed around your head, neck and shoulder

  • The dip in the middle: your head settles into it rather than perching on top. On a flat pillow your head sits high and rolls; here it stays where you put it.
  • The raised edge under your neck: fills the space between the back of your head and your shoulders that a flat pillow leaves unsupported.
  • The cut-outs at the sides: this is where your arm goes, so it is not trapped underneath you.
Finger pressing into the high-density memory foam

35 kg/m³ foam

Dense foam that keeps its shape

The foam density is 35 kg per cubic metre, the number almost nobody publishes.

Cheap foam feels the same in week one, then packs down for good, and you are left with a flat pillow in a butterfly shape. Dense foam gives under your head, then stops. That stopping point is what support actually is.

Moulded memory foam, not shredded fill, so it is still the same shape a year from now. Medium-firm. CertiPUR-US certified foam and an OEKO-TEX certified cover.

However you sleep

Comfort for side and back sleepers

Woman sitting up in bed hugging the contour pillow

Side sleepers

Your shoulder takes your body weight and your head sits several centimetres above the mattress. The cut-outs give your arm somewhere to go, and the contour fills the gap so your neck is not bridging it. 12 cm suits most frames.

Woman lying back on the contour pillow, smiling

Back sleepers

Less height is needed, and the job changes to the back of your head. The dip cradles your head instead of pushing your chin to your chest, and the raised edge supports the curve of your neck. Nothing to prop, fold or double over.

Unzipping and washing the pillow cover in four steps

The cover

Breathable cover that comes off

A breathable knit cover with a mesh panel through the sides, so air moves rather than sitting still. It is cut to the butterfly shape, not a rectangle stretched over it.

Unzip the cover and wash it separately on a cold gentle cycle or by hand, then air dry it flat: no tumble dryer, no bleach, no ironing. The memory foam core never goes in water; to freshen it, air it out of direct sunlight.

What to expect

The first weeks, honestly

1. Nights 1–3

It may feel different at first: higher than you are used to, firmer than you expected. Some people even sleep worse for the first few nights. That is normal.

2. Nights 4–7

You start noticing it less, and the new shape begins to feel more natural.

3. Week 2

Many people say their mornings start to feel different and the pillow becomes part of their routine.

4. Week 3 onward

Ideally you stop thinking about the pillow altogether, which is the highest compliment a pillow can get.

Customer sitting in bed with the butterfly pillow
Customer on the sofa holding the butterfly pillow
The white butterfly pillow on a bed
Woman stretching in bed after waking up

Compared

Butterfly contour pillow vs a traditional pillow

Butterfly pillow Traditional pillow
Butterfly contour ✓ ✗
Shoulder cut-outs ✓ ✗
Made for side and back sleepers ✓ some
Published foam density (35 kg/m³) ✓ ✗
Cover cut to the pillow's shape ✓ ✗
The butterfly pillow from six angles in white and black

The shape

A shape you can see from every side

62 cm long, 37 cm wide and 12 cm high, with wings for your shoulders and a cradle for your head.

Honest advice

Not for stomach sleepers

Built for side and back sleepers

If you sleep on your stomach, this pillow will not suit you. It is shaped for side and back sleeping, and that is what it does best.

Questions people ask

What pillowcase fits it?

A standard rectangular case bunches at the wings and you lose the contour. The pillow comes with its own removable cover, so you do not need a case.

I wake up with a stiff neck. Will this help?

Nobody can promise that about a body they have never seen. What the shape does: a flat pillow leaves a gap under your neck on your side and pushes your head forward on your back. This one is cut to fill that gap and give your shoulder somewhere to go. Most people know within a fortnight.

Is it too firm?

It is medium-firm, and most people find the first three nights firmer than expected. Dense is not the same as hard: it gives under your head and then stops.

Is it suitable for side sleepers?

Yes, that is the position it is shaped around. The cut-outs are for your shoulder and arm.

Why does it look flat when it arrives?

It ships compressed. Leave it on the bed and it comes to full shape within about 24 hours.

Does it come with a cover, and can I wash it?

Yes: a removable, machine-washable breathable knit cover with a mesh side panel. Wash cold and gentle, air dry flat. The foam core does not go in water.

How big is it?

62 cm long, 37 cm wide, 12 cm high (24.4 x 14.6 x 4.7 in).

Specifications

  • Size: 62 x 37 x 12 cm (24.4 x 14.6 x 4.7 in)
  • Core: moulded memory foam, density 35 kg/m³
  • Firmness: medium-firm
  • Cover: breathable knit with mesh side panel, removable, machine washable (cold, gentle)
  • Best for: side and back sleepers
  • Colours: black, grey, blue or white
  • Delivery: ships compressed, full shape within about 24 hours

What's in the box

  • 1 × butterfly contour memory foam pillow with removable cover

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