Butterfly Contour Memory Foam Pillow – Shoulder Cut-Outs, Side & Back Sleepers
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Details
Butterfly contour · 12 cm · Side and back sleepers
It Might Not Be the Mattress
The arm that goes dead at 3am. The ten minutes of loosening up before you can properly turn your head. The pillow you have folded in half without noticing. All of it starts with a pillow shape that was never built around a head and a shoulder. This butterfly-shaped memory foam pillow is.

Sound familiar?
The small things that ruin your mornings

The gap
The gap most pillows leave open
Lie on your side and there is a space between your ear and your shoulder. Something has to fill it. If your pillow does not, your neck does, holding your head up for seven hours while you are asleep and cannot feel it happening.
The butterfly contour is cut to fill that gap, at 12 cm: the height that suits most side and back sleepers.

Three shapes, three jobs
Designed around your head, neck and shoulder
- The dip in the middle: your head settles into it rather than perching on top. On a flat pillow your head sits high and rolls; here it stays where you put it.
- The raised edge under your neck: fills the space between the back of your head and your shoulders that a flat pillow leaves unsupported.
- The cut-outs at the sides: this is where your arm goes, so it is not trapped underneath you.
35 kg/m³ foam
Dense foam that keeps its shape
The foam density is 35 kg per cubic metre, the number almost nobody publishes.
Cheap foam feels the same in week one, then packs down for good, and you are left with a flat pillow in a butterfly shape. Dense foam gives under your head, then stops. That stopping point is what support actually is.
Moulded memory foam, not shredded fill, so it is still the same shape a year from now. Medium-firm. CertiPUR-US certified foam and an OEKO-TEX certified cover.
However you sleep
Comfort for side and back sleepers

The cover
Breathable cover that comes off
A breathable knit cover with a mesh panel through the sides, so air moves rather than sitting still. It is cut to the butterfly shape, not a rectangle stretched over it.
Unzip the cover and wash it separately on a cold gentle cycle or by hand, then air dry it flat: no tumble dryer, no bleach, no ironing. The memory foam core never goes in water; to freshen it, air it out of direct sunlight.
What to expect
The first weeks, honestly
1. Nights 1–3
It may feel different at first: higher than you are used to, firmer than you expected. Some people even sleep worse for the first few nights. That is normal.
2. Nights 4–7
You start noticing it less, and the new shape begins to feel more natural.
3. Week 2
Many people say their mornings start to feel different and the pillow becomes part of their routine.
4. Week 3 onward
Ideally you stop thinking about the pillow altogether, which is the highest compliment a pillow can get.




Compared
Butterfly contour pillow vs a traditional pillow
| Butterfly pillow | Traditional pillow | |
|---|---|---|
| Butterfly contour | ✓ | ✗ |
| Shoulder cut-outs | ✓ | ✗ |
| Made for side and back sleepers | ✓ | some |
| Published foam density (35 kg/m³) | ✓ | ✗ |
| Cover cut to the pillow's shape | ✓ | ✗ |

The shape
A shape you can see from every side
62 cm long, 37 cm wide and 12 cm high, with wings for your shoulders and a cradle for your head.
Honest advice
Not for stomach sleepers
Questions people ask
What pillowcase fits it?
A standard rectangular case bunches at the wings and you lose the contour. The pillow comes with its own removable cover, so you do not need a case.
I wake up with a stiff neck. Will this help?
Nobody can promise that about a body they have never seen. What the shape does: a flat pillow leaves a gap under your neck on your side and pushes your head forward on your back. This one is cut to fill that gap and give your shoulder somewhere to go. Most people know within a fortnight.
Is it too firm?
It is medium-firm, and most people find the first three nights firmer than expected. Dense is not the same as hard: it gives under your head and then stops.
Is it suitable for side sleepers?
Yes, that is the position it is shaped around. The cut-outs are for your shoulder and arm.
Why does it look flat when it arrives?
It ships compressed. Leave it on the bed and it comes to full shape within about 24 hours.
Does it come with a cover, and can I wash it?
Yes: a removable, machine-washable breathable knit cover with a mesh side panel. Wash cold and gentle, air dry flat. The foam core does not go in water.
How big is it?
62 cm long, 37 cm wide, 12 cm high (24.4 x 14.6 x 4.7 in).
Specifications
- Size: 62 x 37 x 12 cm (24.4 x 14.6 x 4.7 in)
- Core: moulded memory foam, density 35 kg/m³
- Firmness: medium-firm
- Cover: breathable knit with mesh side panel, removable, machine washable (cold, gentle)
- Best for: side and back sleepers
- Colours: black, grey, blue or white
- Delivery: ships compressed, full shape within about 24 hours
What's in the box
- 1 × butterfly contour memory foam pillow with removable cover

